top of page
Image by Amir Hanna

Cross-Cultural Group Training


2 Days


9-12.00 - 13.00-16.00

Total of 12 Hours

Result-driven Assignments 

Online and in-person

Customized Approach 

Addressing your Needs

Succeed in your intercultural relations

Employees and business leaders nowadays are constantly interacting with people from diverse backgrounds. Are you aware of the values and benefits that people from diverse cultural backgrounds could bring to an organization?


Cultural intelligence (CQ) is a competitive advantage that current and future business leaders must acquire and cultivate. You will become a true global citizen and business leader in a globalised world by consciously or unconsciously practising and applying CQ in your workplace and daily life. Being a citizen of our globalized and interconnected world could also face a series of challenges. All these changes affect individual behaviour and interactions with each other. Being culturally intelligent is a key future-focused capability for today’s business leaders. In addition to developing their cultural intelligence, business leaders must learn how to leverage their cultural intelligence to motivate and lead others in the workplace effectively.

This training focuses on the GCC countries with a particular accent on the UAE. Dubai is the land of opportunities, the capital of entrepreneurship in the Middle East, and we will learn how to communicate efficiently with all its players.


At the end of the training you will learn


  •  Tools for successful cross-cultural communication (within the UAE context of multicultural society)

  • Decoding cultural differences for an efficient communication with Emiratis

  • What is Cultural Intelligence (CQ) and what would be your strategy to develop it

  • Identifying and using Cultural codes and scripts in the UAE

  • Essentials of international business and local etiquette

  • Use of Cultural Dimensions for successful professional and personal live

  • Essential elements of intercultural management, marketing and negotiation

  • Tips on Networking in the UAE

  • Avoiding cultural traps and misunderstandings

  • How to deal with different life situations and remain tolerant

  • Understand the main differences of your native country

1) Understanding the impact of culture on your relationships

- The notion of culture and interculturality: culture, perception and interpretation.

- Traps of interculturality: prejudices, stereotypes ...

- How the Arabs are perceived abroad.

Exercise: Identifying your own cultural preferences. Self-diagnosis. Quiz on stereotypes.



2) Identifying the major cultural differences

- Intercultural Dimensions.

- Measure the degree of individualism & collectivism.

- Identifying the decision-making mode: risks, delays, power distance.

- Understanding the influence of time: monochronic and polychronic.

- Identifying your place within the Global Village and your degree of similarity with the UAE society

Exercise: Illustration and intercultural awareness through filmed extracts; training to

the use of the analysis grid.

3) Developing intercultural skills and knowledge: your CQ

- Identifying intercultural points of vigilance: organization, decision-making process.

- Formal and unformal forms of business negotiation.

- Identifying customs and cultural codes: UAE, GCC, Europe and CIS countries.

- Decoding your original culture

Exercise: Fun quiz to enrich your intercultural knowledge.



4) Adapting your intercultural communication

- Identifying styles of communication in UAE

- Understanding and using ambiguity and clarity through the search for meaning.

- Identifying the pitfalls of remote communication: e-mail and telephone, and the cultural tools for an efficient networking

Exercise: Intercultural communication training through role plays adapted to

professional situations of participants.



5) Managing cultural misunderstandings

- Knowing the different operating modes: by consensus or in conflict.

- Understanding the nature of the commitments.

- Putting into practice different tools to better communicate internationally.

Exercise: Role plays: experimenting with intercultural misunderstandings and possible reactions

through role plays.

bottom of page