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Image by Amir Hanna

Cross-Cultural Group Training


2 Days


9-12.00 - 13.00-16.00

Total of 12 Hours

Result-driven Assignments 

Online and in-person

Customized Approach 

Addressing your Needs

Succeed in your intercultural relations

In today's dynamic business landscape, employees and business leaders find themselves engaged in constant interactions with individuals hailing from diverse cultural backgrounds. It is paramount to recognize the inherent values and benefits that individuals from these diverse backgrounds bring to an organization.

Cultural Intelligence (CQ) has emerged as a pivotal competitive advantage that both current and future business leaders must actively acquire and nurture. By consciously or unconsciously incorporating CQ into their professional and personal lives, individuals can become truly global citizens and business leaders in our increasingly globalized world. However, it is essential to acknowledge that being a citizen of our interconnected world presents its own set of challenges, influencing individual behaviors and interactions.

Cultural intelligence is a fundamental and forward-looking skill that today's business leaders must cultivate. In addition to fostering their cultural intelligence, business leaders must also explore how to effectively harness this intelligence to inspire and guide their teams within the workplace.

This training program places a specialized focus on the GCC countries, with a particular emphasis on the UAE. Dubai, often regarded as the epicenter of opportunities and entrepreneurship in the Middle East, serves as our primary arena of exploration. Through this training, participants will acquire the essential skills and knowledge needed to communicate seamlessly and efficiently with all key stakeholders within this vibrant landscape.


At the end of the training you will learn

  •  Tools for successful cross-cultural communication (within the UAE context of multicultural society)

  • Decoding cultural differences for an efficient communication with Emiratis

  • What is Cultural Intelligence (CQ) and what would be your strategy to develop it

  • Identifying and using Cultural codes and scripts in the UAE

  • Essentials of international business and local etiquette

  • Use of Cultural Dimensions for successful professional and personal live

  • Essential elements of intercultural management, marketing and negotiation

  • Tips on Networking in the UAE

  • Avoiding cultural traps and misunderstandings

  • How to deal with different life situations and remain tolerant

  • Understand the main differences of your native country


1) Understanding the impact of culture on your relationships

- The notion of culture and interculturality: culture, perception and interpretation.

- Traps of interculturality: prejudices, stereotypes ...

- How the Arabs are perceived abroad.

Exercise: Identifying your own cultural preferences. Self-diagnosis. Quiz on stereotypes.

2) Identifying the major cultural differences

- Intercultural Dimensions.

- Measure the degree of individualism & collectivism.

- Identifying the decision-making mode: risks, delays, power distance.

- Understanding the influence of time: monochronic and polychronic.

- Identifying your place within the Global Village and your degree of similarity with the UAE society

Exercise: Illustration and intercultural awareness through filmed extracts; training to

the use of the analysis grid.

3) Developing intercultural skills and knowledge: your CQ

- Identifying intercultural points of vigilance: organization, decision-making process.

- Formal and unformal forms of business negotiation.

- Identifying customs and cultural codes: UAE, GCC, Europe and CIS countries.

- Decoding your original culture

Exercise: Fun quiz to enrich your intercultural knowledge.


4) Adapting your intercultural communication

- Identifying styles of communication in UAE

- Understanding and using ambiguity and clarity through the search for meaning.

- Identifying the pitfalls of remote communication: e-mail and telephone, and the cultural tools for an efficient networking

Exercise: Intercultural communication training through role plays adapted to

professional situations of participants.


5) Managing cultural misunderstandings

- Knowing the different operating modes: by consensus or in conflict.

- Understanding the nature of the commitments.

- Putting into practice different tools to better communicate internationally.

Exercise: Roleplays: experimenting with intercultural misunderstandings and possible reactions

through role plays.

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